Meta and Google Ads Portfolio
Meta Ads (Facebook/Instagram):
For Meta (Facebook and Instagram) ads, you’ll need to optimize the ad text and targeting to get the best results. Here’s what you should include:
Ad Copy:
- Focus on benefits, what your target audience will gain.
- Keep it brief and attention-grabbing.
- Use a strong Call to Action (CTA), like “Get Started,” “Contact Us,” or “Create Your Website Today.”
Example Meta Ad Copy for your service:
Headline: “Build Your Dream Website with SMM”
Primary Text: “Affordable WordPress websites with 1 Free Domain, SSL Security, E-commerce & More! Fully responsive, 100% custom designs for your business. Start today!”
CTA: “Get Your Website Now”
Targeting: Target small business owners, startups, or anyone in need of a website with keywords related to website development and digital marketing.
Targeting:
- Demographics: Age 18-45, business owners, entrepreneurs, small businesses, and startups.
- Interests: Web development, digital marketing, WordPress, e-commerce, online business.
- Behavior: People who are likely to start a business or interested in digital services.
Google Ads
For Google Ads, you’ll need well-structured ad campaigns, keywords, and extensions. Here’s what to focus on:
Ad Copy:
- Use keywords related to your business in the headlines.
- Make the value proposition clear and concise.
- Include a strong CTA.
Example Google Search Ad:
Headline 1: “Affordable WordPress Websites”
Headline 2: “Get 1 Free Domain & SSL Security”
Headline 3: “Priority Support & E-commerce Included”
Description: “Get a fully responsive WordPress website with SSL, unlimited bandwidth, e-commerce integration & more! Start your website today with SMM.”
Final URL: Link to your website’s relevant landing page (e.g., the page detailing your packages).
Keyword Targeting:
- Keywords: “affordable WordPress website,” “custom WordPress sites,” “e-commerce website development,” “SSL website packages,” “affordable websites,” etc.
Google Display Ads:
- Focus on creating visually engaging ads that highlight your services, with an emphasis on what makes your offer unique (e.g., free domain, e-commerce integration, etc.).
Example Google Display Ad:
- Image/Visual: An attractive banner with a clean, modern website design.
- Text: “Get Your WordPress Website Today. Affordable, Fully Responsive, SSL, E-commerce!”
- CTA: “Create Yours Now”
Ad Extensions:
- Sitelink Extensions: Link to specific pages, such as “Packages,” “Contact Us,” “Portfolio.”
- Callout Extensions: Highlight special features like “Free Domain,” “Priority Support,” or “100% Responsive.”
- Structured Snippets: Mention services like “E-commerce Integration,” “Payment Gateway,” etc.
